The Build Your Brand project focuses on creating a personal brand identity that reflects my values, vision, and creative perspective. My brand, Ghetto Influence, centers on reclaiming and redefining the word “ghetto” by highlighting the innovation, style, and cultural power that originate within Black communities. It represents authenticity, bold self expression, and the impact of Black creativity on global fashion. Through this project, I developed a brand that celebrates where I come from while shaping a strong, meaningful narrative for where I’m headed as a designer.